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Web Design – Creating User Experiences That Last

Web Design – Creating User Experiences That Last

How a visitor experiences your website will not only determine whether they will return or not, but it will also influence what they think about your brand, your products, and your overall image. Let’s take a look at why you should design your website to create a user experience that lasts.

When it comes to web design, there are so many aspects to consider. It’s not only about the look and layout anymore – it’s all about creating a user experience and allowing your visitors to enjoy the time they spend browsing your products and services. But how do you accomplish that?

As a web designer in Durban, your job is to make sure that users not only enjoy what they are seeing but want to come back for more. The only way you are going to accomplish this is by creating a user experience that they will remember. Although it may sound basic, there are a few crucial aspects that designers should keep in mind – there is a lot of competition out there, so you have to pay attention to the finer details.

The Importance of Peak Moments

It’s important to create peak moments where a user will really enjoy their experience – so much so that it becomes memorable. That is what carries emotional weight and what will make them return for more. Give your users something unexpected that they can only discover through a UI. A great example of a peak moment is Snapchat’s lenses. You can even incorporate this feature into an app design.

Design a Story

Even if you’re a sceptic of storytelling, it’s a proven formula that works. Just look at Kurt Vonnegut and his take on storytelling. You’ll soon realize this is a formula that has worked for many years – even all the popular Disney movies could be shown to use this story archetype. People break down an experience into individual moments, to create a sequence, a story.

Use experience mapping or journey mapping to apply this to your web design practices. Visualize how your visitors will experience your product or service. Where do people experience their peak moments? The memory of an experience, along with the experience itself, is closely related. Slow down, take care of your visitors and give them what they came for. Finally, make sure the ending is satisfying.

Weblab specialises in professional web design in Durban. For more information about our web design services and how we create awesome user experiences, please don’t hesitate to get in touch.

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