06 Sep Adwords and SEO, what is the difference?
All businesses that rely on digital marketing activities know that the biggest players in the game are the various search engines, and that it can be challenging to figure out how to use them to get your business ahead. SEO and AdWords are often used interchangeably, while in reality one is very different to the other. However, it’s important to remember that both advertising methods offer equally important advantages. Here’s the difference between the two and why it’s so important to use both.
AdWords approaches the search engine as a giant, online auction, where space is always limited. Users bid on the chance to appear at the top right of search results pages, when customers search for a word or phrase. When it comes to cost, you choose a budget from which an amount (or Cost Per Click) is deducted every time someone clicks on your ad. This ad will take them to a landing page you’ve chosen.
On the other hand, SEO is mainly concerned with getting your landing page to rank better in organic search engine results for certain words or terms. This is done by making the website itself friendly for search engines and users. While you might spend money on making your website more search engine friendly (through copywriting or UX design) you can’t pay anyone to rank better without putting in the work.
As you can see, the biggest difference between the two is that one requires payment to appear, while the other involves making your site attractive so that it’s noticed and ranked by the specific search engine and visitors alike.
So what results can you expect from each and in what combination should you be using the two?
AdWords provides results quicker, and because of its costing structure, you can easily calculate your ROI. SEO involves intensive work over a longer period, and the results can’t be allocated to a single change, but rather to an optimised site that continuously ranks high for organic searches.
The immediacy of AdWords makes it a great way for new businesses to generate traffic, leads, new customers and sales. However, for long term, sustainable success, you need SEO.
Balancing the two can be tricky, but with the professional assistance from Weblab you’ll be pointed in the right direction to pick the best combination for your business needs. Contact us today to discuss your needs.
Read more on SEO and why you should invest in it?
Want to try your hand at setting up your own Google Adwords account? Try here, it’s pretty simple to do, but optimising it is where expertise comes into play.