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Whew… Social media can be tricky. With so many different platforms, advertising strategies and ways to engage with your online audience, we don’t blame you if you’ve made a few blunders… But perhaps you don’t even realise that you’ve been making them! So take in our list below, become aware of...

Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...

Successful websites have their search engine optimisation, or SEO as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are plenty...

How to Work on Your Brand Development Ever experience really great service from a business, but were thrown off by their brand image? Maybe their logo seemed a bit unprofessional? Perhaps their catch phrase was just a bit too cheesy? Did the colours on their website make your head hurt? It’s hard...

As an online store owner, there’s nothing more frustrating than seeing visitors leave without making a purchase. After all the work you’ve done to get traffic to your website, it would be nice to see your efforts pay off. Unfortunately, the odds are stacked against you when it comes to e-commerce...

In the world of ecommerce website design, there are only two major players. These are Woocommerce and Shopify. However, even though these two platforms offer a very similar service, structurally they couldn’t be more different. Let’s have a closer look at the ins and outs of each platform to see just...

We’re constantly told that the higher the bounce rate, the worse your site is doing. But there are more to bounce rates than just that. These simple percentages hold the key to assisting you improve your online marketing strategies. What exactly is a Bounce Rate? If you head over and check your...

Not all logos are designed in a similar fashion. Some logos appear to be natural and symmetrical while some have a forced or whimsical appeal. Each kind of logo serves a different purpose and is arrived using a unique process. Some business owners now create their own logo as they...

The world of SEO can be tricky to navigate, even for SEO boffins. This is because search engines are continuously updating and improving their algorithms. So don’t give up if you haven’t gotten it right quite yet. There are many facets that make up a good SEO ranking and it takes...

Website owners today rely on the design and functionality of their WordPress sites more than ever to draw attention to their brand and grow their following. After all, a good looking website that provides a seamless user experience is a great way to get people to engage with your content, sign...

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