Keeping up with online trends is crucial to keeping your brand fresh and relevant. But if you’re a busy business owner or entrepreneur, then it can be difficult to find the time to identify and research oncoming trends in your industry. Not to mention that online monitoring tools can be very expensive to...
Whew… Social media management can be tricky. With so many different platforms, advertising strategies and ways to engage with your online audience, we don’t blame you if you’ve made a few blunders… But perhaps you don’t even realise that you’ve been making them! So take in our list below, become aware...
Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...
Successful websites have their search engine optimisation, or SEO marketing as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are...
How to Work on Your Brand Development Ever experience really great service from a business, but were thrown off by their brand image? Maybe their logo design seemed a bit unprofessional? Perhaps their catchphrase was just a bit too cheesy? Did the colours on their website make your head hurt? It’s...
As an online store owner, there’s nothing more frustrating than seeing visitors leave without making a purchase. This means you might have to start looking at your e-commerce website design. After all the work you’ve done to get traffic to your website, it would be nice to see your efforts pay...