Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...
Successful websites have their search engine optimisation, or SEO marketing as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are...
How to Work on Your Brand Development Ever experience really great service from a business, but were thrown off by their brand image? Maybe their logo design seemed a bit unprofessional? Perhaps their catchphrase was just a bit too cheesy? Did the colours on their website make your head hurt? It’s...
As an online store owner, there’s nothing more frustrating than seeing visitors leave without making a purchase. This means you might have to start looking at your e-commerce website design. After all the work you’ve done to get traffic to your website, it would be nice to see your efforts pay...
In the world of ecommerce website design, there are only two major players. These are Woocommerce and Shopify. However, even though these two platforms offer a very similar service, structurally they couldn’t be more different. Let’s have a closer look at the ins and outs of each platform to see just...
We’re constantly told that the higher the bounce rate, the worse your site is doing. But there are more to bounce rates than just that. These simple percentages hold the key to assisting you improve your online marketing strategies. What exactly is a Bounce Rate? If you head over and check your...