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Marketing

All businesses that rely on digital marketing activities know that the biggest players in the game are the various search engines, and that it can be challenging to figure out how to use them to get your business ahead. SEO and AdWords are often used interchangeably, while in reality one...

As you may have already figured out, social networking sites have an alarming number of ads that seemingly looks like reliable, unbiased and helpful content, but are not. Advertisers have used the power of content marketing so wrongly that sometimes it is so difficult to distinguish sponsored contents from those which...

If you have a business website, then you’ve probably heard of SEO. But do you understand what it is and why you should invest in it? Many local businesses think of SEO as the domain of big brands and that it’s all about getting and staying on Google’s front page....

Some people think it’s about time we throw our business cards away and start fully adapting to today’s digital world. For others, there is just no reason anymore to cling to them since, as they would say, there are better, quicker, and more stable ways to connect. It doesn’t matter...

Why is my website not getting me leads? Firstly I just want to state that these 4 reasons are from personal experience and are just to be used as guidelines for you to make use of. Why is my website not getting me leads...

My colours say what? Its always interesting to learn and educate yourself with what your brands colour is actually subconsciously telling people that look at it. Here is an interesting diagram that shows what colours are used in what industries. Colours and their meanings in Branding. According to the below infographic there have...

Free online marketing tips A lot of people ask me, "how do I generate leads for my business online?"...

Colour offers an instantaneous method for conveying meaning and message in your logo designs. It's probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very...