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Landing pages are stand-alone web pages that bring in leads using very specific calls to action related to the promotion of specific products, services, or events. The two main types are known as reference and transactional landing pages. The former provides summarised information on offerings and can be optimised using...

As the leading search engine in the world, Google is where most of us as digital marketers focus our efforts when it comes to online marketing. There are many ways to optimise on your campaigns, including remarketing (also referred to as retargeting) on Google Ads. Remarketing is an approach to...

A user who spends an entire day online will view up to 1000 adverts. Now that may seem like a lot of ads but, it is harder to grab and keep web user’s attention, in present times, because their attention span is too short. Successful online markers use strategies that...

News of a new Google update or product doesn’t always catch mainstream attention. In case you don’t follow them closely, believe us, there are quite a few. But when it announced that Google has developed a new way for Google Search to better understand language, best believe, our ears (as...

Navigating the world of SEO and Google Ads, formerly Google Adwords, can seem like a daunting task, but this guide below will lay it all out on the table in a way that will make you excited to start your own campaign on your own budget and in your own...

Hiring a professional SEO marketing company will put your small or large business in good stead. And we’re not talking about the fly-by-night, over-promising SEO and media companies who oversell and under deliver. Choose a reputable company that boasts a great portfolio and value-for-money offering. At the Weblab, our skills,...

Let’s admit it, every online business owner dreams of occupying the top spot on the SEO marketing for their targeted keywords. However, contrary to popular belief, it takes more than having relevant content and links to get a site ranking highly and attracting organic traffic. Are you looking to generate consistent...

For centuries, storytelling has been a massive part of human culture. People love to get lost in a story, hence why the entertainment industry has continued to grow exponentially with the help of brand building and SEO services. Your brand can benefit immensely from telling imaginative and engaging brand stories through...

Having an engaged audience on social media means having a following that is truly interested in your brand, and will show their interest by liking, sharing and commenting on the content that you post. That’s the dream, right? But even if you are a trustworthy brand that is posting high-quality content,...

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