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Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...

Successful websites have their search engine optimisation, or SEO as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are plenty...

As an online store owner, there’s nothing more frustrating than seeing visitors leave without making a purchase. After all the work you’ve done to get traffic to your website, it would be nice to see your efforts pay off. Unfortunately, the odds are stacked against you when it comes to e-commerce...

We’re constantly told that the higher the bounce rate, the worse your site is doing. But there are more to bounce rates than just that. These simple percentages hold the key to assisting you improve your online marketing strategies. What exactly is a Bounce Rate? If you head over and check your...

The world of SEO can be tricky to navigate, even for SEO boffins. This is because search engines are continuously updating and improving their algorithms. So don’t give up if you haven’t gotten it right quite yet. There are many facets that make up a good SEO ranking and it takes...

WordPress has become a giant in the world of websites, with 27.5% of all sites worldwide being run on WordPress. WordPress is not just a website builder; it can be used as an extremely effective online marketing tool. Below are 10 tips on how to use WordPress to better market...

What is local search engine optimisation? Local SEO does a fantastic job of bringing the best local services and products to those who are searching for them online. The magic of the internet can somehow differentiate whether searches are location-dependant or not. For example, if you type ‘dentist’ into your search...

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