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Are you struggling to grow your e-commerce business? When it comes to having a profitable online store, you’re going to need more than just generating truckloads of traffic. Sure, you may get boatloads of visitors peeking at your store every month. But without an airtight sales strategy to make your...

There is nothing more frustrating than running an ad campaign, spending lots of time and money on it, and ending up with nothing but disappointing sales. Sadly, though, this is the fate that awaits many businesses that launch their campaigns before they are fully ready. If you’re running an ad...

In the world of online business, there is no shortage of competition. There are well-established brands that have been around forever that have a solid customer base, and brand new startups are popping up all over the place looking for their own audience. And since starting an online business is so easy...

If you dabble in the world of social media management, you may have heard of the term ‘Facebook retargeting’.  This term refers to creating a target audience for a Facebook ad campaign, made up of people that have already shown interest in your business by visiting your website. Never set up...

Keeping up with online trends is crucial to keeping your brand fresh and relevant. But if you’re a busy business owner or entrepreneur, then it can be difficult to find the time to identify and research oncoming trends in your industry. Not to mention that online monitoring tools can be very expensive to...

Whew… Social media can be tricky. With so many different platforms, advertising strategies and ways to engage with your online audience, we don’t blame you if you’ve made a few blunders… But perhaps you don’t even realise that you’ve been making them! So take in our list below, become aware of...

Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...

Successful websites have their search engine optimisation, or SEO as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are plenty...

How to Work on Your Brand Development Ever experience really great service from a business, but were thrown off by their brand image? Maybe their logo seemed a bit unprofessional? Perhaps their catch phrase was just a bit too cheesy? Did the colours on their website make your head hurt? It’s hard...

Not all logos are designed in a similar fashion. Some logos appear to be natural and symmetrical while some have a forced or whimsical appeal. Each kind of logo serves a different purpose and is arrived using a unique process. Some business owners now create their own logo as they...

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