25 Mar Safety First: SEO Safety Guidelines
Put your SEO safety belts on!
Navigating the world of SEO can definitely be confusing.
The last thing you want is to be penalised for employing SEO strategies (or lack thereof).
And because the Google Algorithm is constantly changing, it can be tricky to know what is okay and what isn’t.
Luckily there are practices that should always be safe when it comes to search engine optimisation.
Let’s jump in and have a look at a few of them.
Understanding Google’s Many Updates
Google updates its algorithm around once a month or so.
While this is good for ensuring spammy sites have low rankings, it means that you need to constantly be updating your SEO strategies in order to stay ahead of the curve.
The positive thing is that there will always be professionals out there that will study the new updates as they are released, and then provide information to the public about how to work with the new algorithms in the most effective way possible.
Google’s algorithm will never get too aggressive, as that will cause many reputable sites to be too heavily penalised. And that’s not what Google wants.
As long as you’re not a robot, you’ve got nothing to worry about.
All you need to do is keep yourself informed, and have a flexible approach to SEO strategy.
The Time is Now!
Yes, the web is probably more crowded with content than it ever has been before. But it’s also probably the least crowded it will ever be again. The time to act is NOW.
By this stage, Google has already employed most of their main algorithm features and they should just be making small adjustments here and there.
4 SEO Safety Rules
#1 Don’t Over Optimise
It can be tempting to shove keywords into any space they may fit. But do not do this as you’ll be heavily penalised. Google sees over optimisation as spammy.
Your focus should be on including your targeted keywords in your text in the most natural way possible. Your text should flow from topic to topic with ease, and your keywords should not be popping up left, right and centre.
A tip for not overusing keywords is to use synonyms.
#2 Diverse Anchor Text
You should be.
And you should also be diversifying your anchor text. Do not let your anchor text link too closely with the URL or page heading.
Google likes to chop and change their exact requirements when it comes to their anchor text, but to be on the safe side, it’s a good idea to keep the text diverse.
For example, read this article to help get your head in the SEO game!
You’ll get the hang of it eventually.
#3 Trusted Links
We’ve already mentioned that links are a good idea.
But using them in the wrong way can cause heavy damage to your SEO.
Make sure that each and every link that you add into your text is trusted! So add links to your previous blogs, and to sites that are well-respected. If you link a spammy URL, you’ll be associated with it and will also be penalised.
Also, when gaining links from other blogs to your site, be very picky with who you choose to work with. Reach out to bloggers that you connect with and feel authentic to your brand.
If you follow the three simple steps above, you should be safe during your SEO journey. But there are still so many other things to keep in mind if you want to really give your traffic a boost. Use our simple audit tool to help you identify what you need to work on.
SEO not really your thing? Feel like you’ll mess up your ranking accidentally? Don’t sweat about it! Rather leave it to the professionals. Weblab can help you boost your SEO rankings, through tried and tested SEO strategies that fit perfectly with your brand. Email us today to find out more about our SEO and social media management packages.