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Are you struggling to grow your e-commerce business? When it comes to having a profitable online store, you’re going to need more than just generating truckloads of traffic. Sure, you may get boatloads of visitors peeking at your store every month. But without an airtight sales strategy to make your...

There is nothing more frustrating than running an ad campaign, spending lots of time and money on it, and ending up with nothing but disappointing sales. Sadly, though, this is the fate that awaits many businesses that launch their campaigns before they are fully ready. If you’re running an ad...

In the world of online business, there is no shortage of competition. There are well-established brands that have been around forever that have a solid customer base, and brand new startups are popping up all over the place looking for their own audience. And since starting an online business is so easy...

If you dabble in the world of social media management, you may have heard of the term ‘Facebook retargeting’.  This term refers to creating a target audience for a Facebook ad campaign, made up of people that have already shown interest in your business by visiting your website. Never set up...

Keeping up with online trends is crucial to keeping your brand fresh and relevant. But if you’re a busy business owner or entrepreneur, then it can be difficult to find the time to identify and research oncoming trends in your industry. Not to mention that online monitoring tools can be very expensive to...

Whew… Social media can be tricky. With so many different platforms, advertising strategies and ways to engage with your online audience, we don’t blame you if you’ve made a few blunders… But perhaps you don’t even realise that you’ve been making them! So take in our list below, become aware of...

As an online store owner, there’s nothing more frustrating than seeing visitors leave without making a purchase. After all the work you’ve done to get traffic to your website, it would be nice to see your efforts pay off. Unfortunately, the odds are stacked against you when it comes to e-commerce...

WordPress has become a giant in the world of websites, with 27.5% of all sites worldwide being run on WordPress. WordPress is not just a website builder; it can be used as an extremely effective online marketing tool. Below are 10 tips on how to use WordPress to better market...

When you are building a brand, there’s almost nothing as important as your company logo. Nobody wants a logo that looks as if it was generated by an average logo maker, so here are a few top tips for getting a great logo designed in 2016. There are so many techniques...

Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece. Ideally, your company logo enhances potential customers and partners' crucial first impression...

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