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Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and authority, and drive traffic to their websites. Your business should be doing the same. But it’s not...

Successful websites have their search engine optimisation, or SEO as we call it, down to a tee. They use the best keywords, they keep any eye on their competitors and know where they need to focus their efforts. It can be tricky though, especially for newbies. Luckily, there are plenty...

We’re constantly told that the higher the bounce rate, the worse your site is doing. But there are more to bounce rates than just that. These simple percentages hold the key to assisting you improve your online marketing strategies. What exactly is a Bounce Rate? If you head over and check your...

What is local search engine optimisation? Local SEO does a fantastic job of bringing the best local services and products to those who are searching for them online. The magic of the internet can somehow differentiate whether searches are location-dependant or not. For example, if you type ‘dentist’ into your search...

If you have a business website, then you’ve probably heard of SEO. But do you understand what it is and why you should invest in it? Many local businesses think of SEO as the domain of big brands and that it’s all about getting and staying on Google’s front page....

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