What a wonderful experience. It's rare to find a business who truly understands Google advertising and who is willing to assist and help you get back on track. Thank you Scott for sharing your knowledge and phenomenal expertise with us. I wish I could give a 10 star rating.
Paid social
Paid social advertising that brings leads, not just likes
Likes do not pay the bills. We run Facebook and Instagram ads to find the right people before they are searching, and turn their attention into real enquiries.
Trusted by service & product businesses across SA and beyond
Why it works
Built around the only number that matters: leads.
Reach the right people
Precise audience targeting puts you in front of the people most likely to need you, before they go searching.
Scroll-stopping creative
Ads built to earn attention in a crowded feed, then turn it into a click and an enquiry.
Built for leads
We optimise campaigns for qualified leads and conversions, not vanity metrics like reach and likes.
Tracked properly
Pixel and conversion tracking set up right, so you know what each campaign actually produces.
By the numbers
Real results, real clients
A snapshot of what compounding SEO and tightly-run ads have done for the businesses we partner with.
+0%
organic traffic growth
over 12 months
IPC
PVC manufacturer
0
leads generated
over 24 months
Cupboard Value
Cupboard manufacturer
0
leads generated
over 24 months
Dr Augustine & Parikh
Obstetricians & gynaecologists
0
leads generated
over 12 months
Berklaw
Legal practice
+0%
organic traffic growth
over 12 months
Sterling Group
Access hire
0×
return on ad spend
over 12 months
TorchSA
+156% revenue growth
Everything we handle
One team, the whole job done.
No juggling freelancers or briefing five suppliers. We handle the whole job end to end, so you can get back to your business.
Get a free paid social assessment- Paid social strategy
- Audience research and targeting
- Ad creative and copy
- Pixel and conversion tracking
- Retargeting campaigns
- Optimisation and reporting
How it works
A clear path from brief to launch.
01
Strategy
We define who to target, what to say, and how we will measure success.
02
Create
We build the audiences, creative and copy designed to stop the scroll and earn the click.
03
Optimise
We test, cut the losers and scale the winners toward a steady cost per lead.
04
Retarget and report
We bring back the people who did not convert, and report on what works.
Why us
Been burned before? You're our kind of client.
Most businesses that come to us have already been let down by an agency that was too cheap to deliver, or too big to care. We're the credible middle. Not the cheapest. Worth every rand.
The cheap agency
- Disappears after the invoice clears
- Outsourced, junior, copy-paste work
- Reports full of clicks, no actual leads
- You get what you pay for
The big agency
- R150k+ retainers, locked-in contracts
- You're an account number, not a client
- Senior names on the pitch, juniors on the work
- Overcharged and underdelivered
The Weblab
You- Senior attention on every account
- Built around leads and profit, not vanity metrics
- No lock-in. 30 days' notice, any time
- We'll turn you away if we can't add value
Reviews
60+ five-star reviews. Earned, not bought.
5.0 average on Google
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Real people
You deal with the team doing the work.
We're a small, senior team that has grown The Weblab since 2009 using the very strategies we run for our clients. No account managers reading off a script, you talk to the people building your site.
That's also why we turn down work we can't move the needle on. Your growth is the only thing we're measured on.
Scott · Founder, The Weblab
FAQ
Questions, answered.
Still not sure? Ask us directly. We reply within one business day.
Facebook or Instagram?
Usually both. They share an ad system, and we run whichever placements reach your buyers most cost-effectively.
Is paid social right for a service business?
Often yes. It finds people before they search, which fills the top of your pipeline. We will tell you honestly if it fits your business.
How much budget do I need?
Enough to test properly and learn. We help you set a sensible starting budget and scale once we see what converts.
What about vanity metrics?
We ignore them. Reach and likes are nice, but we optimise for leads and report on cost per lead.
Do you handle the creative?
Yes. Copy and creative are part of the service, because the creative is what makes paid social work.
Pairs well with
Free paid social assessment
Let's see if paid social can grow you
Tell us about your business and your goals. We will assess whether Facebook and Instagram ads are worth it for you, and say so straight.