Ideas that move the needle.
No fluff. Practical lead generation, SEO, advertising and web, written for service businesses.
Hire a South African digital marketing agency: a guide for international and expat businesses
Thinking of working with a South African agency from abroad? Here is why it works so well for international and expat businesses, and what to look for when you hire.
ScottTop 10 web design companies in Durban (2026)
An honest look at the web design companies worth knowing in Durban in 2026: what each does well, who they suit, and how to choose the right one.
ScottTop 10 web design companies in Johannesburg (2026)
An honest look at the web design companies worth knowing in Johannesburg in 2026: what each does well, who they suit, and how to choose the right one.
ScottTop 10 Google Ads agencies in South Africa (2026)
The Google Ads and PPC agencies worth knowing in South Africa in 2026: their credentials, who they suit, and how to choose one that turns ad spend into leads.
ScottTop 10 digital marketing agencies in South Africa (2026)
An honest rundown of the digital marketing agencies worth knowing in South Africa in 2026: what each is known for, who they suit, and how to pick the right fit.
ScottTop 10 lead generation companies in South Africa (2026)
An honest look at the lead generation companies worth knowing in South Africa in 2026: what each does well, who they suit, and how to choose the right one for your business.
ScottDigital marketing trends for 2026: what actually matters for SA service businesses
Most marketing trends are noise dressed up as news. Here are the few that genuinely win customers for a South African service business in 2026, and the ones to ignore.
ScottHow Much Does SEO Cost in South Africa? (2026 Pricing Guide)
What SEO actually costs in South Africa in 2026, the factors that move the price, and how to tell good value from a bad deal, backed by current data.
ScottTop 10 website design companies in South Africa
Looking for a website design company in South Africa? Here are ten worth knowing, what each is good at, and how to choose the right one for your business.
ScottOnline marketing benchmarks for South African service businesses: what good actually looks like
Cost per lead, conversion rate, ad spend: what is genuinely good for a South African service business in 2026, and how to judge your own numbers without kidding yourself.
ScottTop 10 SEO companies in South Africa
Ready to rank on Google? Here are ten of the best SEO companies in South Africa, what each focuses on, and how to choose the right partner.
ScottTop 10 website design companies in Cape Town
Looking for a website design company in Cape Town? Here are ten worth knowing, what each is good at, and how to choose the right one.
ScottHow much does digital marketing cost in South Africa? (2026 guide)
What digital marketing actually costs in South Africa in 2026: realistic monthly ranges for SEO, Google Ads, social and websites, and what you should get for the money.
ScottHow to close more sales for a South African service business
Most sales are not lost on the pitch, they are lost in the gap before you reply. Here is how to close more of the leads you are already paying for, backed by the research.
ScottDigital marketing budget tips for South African service businesses
You do not need a big marketing budget to grow, you need a clear one. Here is how to split a limited budget so every rand actually produces leads.
ScottOutbound vs inbound marketing: which grows a service business?
Chasing prospects or attracting them? Here is how outbound and inbound marketing compare for a service business, and when to use each.
ScottContent marketing for service businesses: what to publish that wins clients
Content marketing is not blogging for its own sake. Here is what a South African service business should publish to build trust, rank on Google, and turn readers into clients.
ScottService business marketing: a simple system that actually works
You do not need ten marketing tactics. You need one simple system that turns strangers into leads, leads into clients, and clients into repeat business and referrals.
ScottBusiness growth strategies for service firms: the levers that move revenue
Growth is simpler than it looks. There are only a few levers that actually move revenue for a service firm. Here is where to pull, and the order to do it in.
ScottHow to choose a marketing agency for your service business
The wrong agency burns months and budget. Here is how to choose one that actually grows your business, and the red flags that should make you walk away.
ScottOnline advertising in South Africa: a lead generation guide
Google or Facebook? Here is how online advertising actually works for lead generation in South Africa, which platform fits when, and what results to expect.
ScottWhat is the difference between Google Ads and SEO? (Video explanation)
In the dynamic world of digital marketing, two terms often pop up in conversations, leaving many business owners scratching their heads: Google Ads and SEO (Search Engine Optimization).…
ScottBranding for growth: what it really means for a service business
Branding is not just a logo. For a service business it is the trust that makes people choose you. Here is how to build it for growth.
ScottHow To Design A Company Profile That Lands More Deals
Think of your company profile as something like a resume for your clients to not only get a better understanding of your brand and what you can offer…
ScottWhat Is Lead Generation + Its Benefits
When you start running a business there will be various lingo that you will begin hearing often that you will quickly start learning, remembering and using to improve…
Scott#1 Lead Generation Company + 9 More Companies In South Africa To Choose From
Looking for new customers or clients? Most businesses are not fortunate enough to say they never have to look for new customers. If that is your business then…
ScottWebsite must-haves for generating leads
If your website is meant to bring in enquiries, these are the non-negotiables. A practical checklist for service businesses.
ScottUsing SKAGs In Google Ads
If you’re running a business in 2022 then you’re most likely using or trying to navigate Google Ads. Google Ads is a paid search platform that will see…
ScottHow to set marketing goals that actually drive growth
Vague goals lead to wasted spend. Here is how to set marketing goals you can measure, fund and actually hit.
ScottHow Much Does a Website Cost in South Africa?
What a website really costs in South Africa in 2026: the price ranges, what moves them, and how to tell good value from cheap.
Scott200+ Negative Keywords to Consider for B2B PPC
Every PPC Advertiser should be using negative keywords in their pay-per-click ads. These keywords prevent your ads from showing up in any search inquiries that include them. It…
ScottTypes Of Websites - What Kind Will Work For You?
What types of websites are there? Are you thinking about taking your business online, building a blog, creating an online store, or even creating an online portfolio?
ScottPPC vs SEO - Which Will Suit You Better?
If you own a business, you have probably been faced with the same question: ‘Is PPC or SEO marketing more effective for my business?’ Depending on your business,…
ScottWhat Does SEO Stand For?
So what does SEO stand for? In short, SEO focuses on organically acquiring website traffic and high search result rankings. As most will know, given the popularity of…
ScottHow much traffic to make 1 Million rand? (FREE ROI Calculator)
Have you ever wanted to know how much return an investment would give to you before you make the investment?
ScottHow to Keep Up With Online Marketing Trends For Free
But if you’re a busy business owner or entrepreneur, then it can be difficult to find the time to identify and research oncoming trends in your industry. Not…
Scott8 Insider Tips To Get Noticed By Google (+SEO Checklist)
S-E-O… If you own your own business you’ve probably heard these three little letters but have no idea the power they hold to sky-rocket your business to exponential…
Scott5 Easy SEO Tactics That You Can Use Today
If you have a website, you should know by now that your SEO ranking is imperative for gaining organic site traffic. We would know all about that as an SEO company.
Scott6 Reasons Why Your Ads Aren't Getting People to Buy
There is nothing more frustrating than running an ad campaign, spending lots of time and money on it, and ending up with nothing but disappointing sales. Sadly, though, this is the fate that awaits…
Scott7 Brands with Great Content and What You Can Learn from Them
Content marketing is one of the most effective forms of marketing for businesses of any size. Many brands now use content as their main marketing tool to engage with their customers, build trust and…
ScottBounce Rates and How to Create More Conversions.
We’re constantly told that the higher the bounce rate, the worse your site is doing. But there are more to bounce rates than just that. These simple percentages hold the key to assisting you…
ScottFour SEO Strategies That You May Have Overlooked.
The world of SEO can be tricky to navigate, even for SEO boffins. This is because search engines are continuously updating and improving their algorithms.
Scott5 Killer Ways to Add Interactive Content to Your WordPress Site
Website owners today rely on the design, functionality and interactive content of their WordPress sites more than ever to draw attention to their brand and grow their following.
ScottHow to Make Your Free Content Stand Out From Social Media Ads.
As you may have already figured out, social networking sites have an alarming number of ads that seemingly looks like reliable, unbiased and helpful content, but are not.
Scott44 articles