What a wonderful experience. It's rare to find a business who truly understands Google advertising and who is willing to assist and help you get back on track. Thank you Scott for sharing your knowledge and phenomenal expertise with us. I wish I could give a 10 star rating.
Google Ads
A Google advertising agency built around leads, not clicks
Anyone can spend your budget. We run Google Ads to spend it well: tight targeting, landing pages that convert, and tracking that ties every rand to a lead.
Trusted by service & product businesses across SA and beyond
Why it works
Built around the only number that matters: leads.
Clicks that convert
We optimise for qualified leads, not cheap clicks, so your budget reaches people who can actually buy.
Tight targeting
Negative keywords, audiences and match types kept sharp, so you stop paying for searches that never convert.
Faster results
Ads put you at the top today. We use that speed to learn fast and scale what works.
Tracked to revenue
Proper conversion tracking shows your true cost per lead, not just clicks and impressions.
By the numbers
Real results, real clients
A snapshot of what compounding SEO and tightly-run ads have done for the businesses we partner with.
+0%
organic traffic growth
over 12 months
IPC
PVC manufacturer
0
leads generated
over 24 months
Cupboard Value
Cupboard manufacturer
0
leads generated
over 24 months
Dr Augustine & Parikh
Obstetricians & gynaecologists
0
leads generated
over 12 months
Berklaw
Legal practice
+0%
organic traffic growth
over 12 months
Sterling Group
Access hire
0×
return on ad spend
over 12 months
TorchSA
+156% revenue growth
Everything we handle
One team, the whole job done.
No juggling freelancers or briefing five suppliers. We handle the whole job end to end, so you can get back to your business.
Get a free Google Ads assessment- Campaign strategy and setup
- Keyword and audience targeting
- Conversion-focused ad copy
- Landing page guidance
- Conversion tracking setup
- Ongoing optimisation and reporting
How it works
A clear path from brief to launch.
01
Plan
We map your goals, audiences and budget, and set up tracking before a cent is spent.
02
Launch
We build tightly-themed campaigns with copy and keywords matched to buyer intent.
03
Optimise
We cut what wastes budget and scale what produces leads, continuously.
04
Report
You get clear reporting on cost per lead and what your spend actually returns.
Why us
Been burned before? You're our kind of client.
Most businesses that come to us have already been let down by an agency that was too cheap to deliver, or too big to care. We're the credible middle. Not the cheapest. Worth every rand.
The cheap agency
- Disappears after the invoice clears
- Outsourced, junior, copy-paste work
- Reports full of clicks, no actual leads
- You get what you pay for
The big agency
- R150k+ retainers, locked-in contracts
- You're an account number, not a client
- Senior names on the pitch, juniors on the work
- Overcharged and underdelivered
The Weblab
You- Senior attention on every account
- Built around leads and profit, not vanity metrics
- No lock-in. 30 days' notice, any time
- We'll turn you away if we can't add value
Reviews
60+ five-star reviews. Earned, not bought.
5.0 average on Google
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Real people
You deal with the team doing the work.
We're a small, senior team that has grown The Weblab since 2009 using the very strategies we run for our clients. No account managers reading off a script, you talk to the people building your site.
That's also why we turn down work we can't move the needle on. Your growth is the only thing we're measured on.
Scott · Founder, The Weblab
FAQ
Questions, answered.
Still not sure? Ask us directly. We reply within one business day.
How much should I spend on Google Ads?
Enough to gather real data, then scale what works. We help you set a budget tied to your goals, not a number plucked from the air.
How fast will I see results?
Ads can drive leads within days. The first few weeks are about learning, then we optimise toward a steady cost per lead.
Is the ad budget separate from your fee?
Yes. Your ad spend goes to Google. Our retainer covers the strategy, management and optimisation.
What if it is not working?
We track to leads, so we know quickly. No lock-in contract means you are never stuck if it is not delivering.
Do I need a landing page?
Often yes. The ad is only half the job. Where the click lands does as much of the converting, and we will tell you if yours needs work.
Pairs well with
Free Google Ads assessment
Let's see if Google Ads will pay off
Tell us about your business and your goals. We will look at the opportunity and tell you straight whether Google Ads is worth your budget.